Galerie Half, a gallery and store on Melrose Avenue in Los Angeles, curates antique furniture, paintings, antiquities and 20th-century design. In close collaboration with the gallery, the project covered a review of their branding across stationery and signage, and the design and development of a new website. The name itself became the system: every application, from website to stationery, is divided in half, giving the identity a consistent grid that frames the gallery’s collection.

Brand identity and website by Lena Winkler, designed while at StudioSmall.